Developing Community and Public Health Capacity for Change

March Health Awareness Campaigns

National Colorectal Cancer Awareness Month

Brain Injury Awareness Month

National Kidney Cancer Awareness Month

Multiple Sclerosis Awareness Month

National Myeloma Awareness Month

National Nutrition Month

National Endometriosis Month

Workplace Eye Wellness Month

National Save Your Vision Month

Hemophilia Month

National Chronic Fatigue Syndrome Awareness Month

American Red Cross Month

Learning Disabilities Awareness Month

National Developmental Disabilities Awareness Month

National Eye Donor Month

National Poison Prevention Month

National Professional Social Work Month

Save Your Vision Month

For those in community or public health, the topics in this article will be nothing new-but as busy professionals ourselves, we often find it helpful to be reminded of the basic premises of our chosen fields. It’s so easy in our hectic-and very important-drive to complete work tasks that we lose sight of those core values for which we strive.There are a growing number of evidence-based interventions for use by community and public health professionals to promote health and prevent disease. [Leeman, Calancie, et al: 2015] These practices have the potential to improve environments, behaviors, and health outcomes in our communities. In order to adopt these practices, however, public health agencies and community partners often need additional tools, strategies, and training to enhance their capacity to improve health outcomes.The most effective prevention strategies actively engage the communities they are intended to serve. Effective health promotion and health-enhancing social change require communities to identify, plan, channel resources, and take action. The concept that a community is the solution to its own problems is not new. There is considerable support for designing community-based interventions to improve the health behaviors and overall health status of community members. According to Sotomayor, Pawlik, and Dominguez in the journal Preventing Chronic Disease, “These community-based interventions are important because health disparities and the high rate of chronic diseases in minority populations, particularly among those who are poor and lack access to community resources, are not likely to be prevented without them.” [Sotomayor, Pawlik, and Dominguez: 2007]The U.S. Office of Disease Prevention and Health Promotion’s Healthy People 2020 strives to

Identify nationwide health improvement priorities.

Increase public awareness and understanding of the determinants of health, disease, and disability and the opportunities for progress.

Provide measurable objectives and goals that are applicable at the national, State, and local levels.

Engage multiple sectors to take actions to strengthen policies and improve practices that are driven by the best available evidence and knowledge.

Identify critical research, evaluation, and data collection needs.

Many health prevention and promotion consultants stress the importance that local leaders play in building community health. The Healthy People 2020 toolkit Identifying & Engaging Community Partners, answers the question “How Do You Define Meaningful Citizen Participation?” in this way:

Power to make decisions and affect outcomes

Citizen driven; from the community up, not top down

Proactive, not reactive

Encourages and facilitates broad community involvement

Inclusive, not exclusive; accessible to all

Balanced representation in the participation process; not just major “partners”

Consensus-oriented decision making Compromise; give and take

Opportunities for involvement in all levels of activity, which include creating a vision, planning, prioritizing, deciding, evaluating [ODPHP: 2010]

Building strong relationships with necessary community partners can be time consuming. Facilitating meetings to allow the meaningful participation outlined above requires a particular, practiced set of skills. Here’s where a community health consultant could be extremely valuable. Each community health consultant is different, of course, but in general he or she will have significant experience with the following tasks:

Developing health education and promotion programs, such as school or community presentations, workshops, trainings, etc.

Writing and formatting health education materials, such as reports, bulletins, and visual aids, to address public health concerns.

Developing working relationships with agencies and organizations interested in public health.

Designing and conducting evaluations to assess the quality and performance of health communication and education programs.

Collaborating with community groups and public health officials to identify community health needs and the availability of services needed.

Writing press releases and public service announcements, conducting media campaigns, or maintaining program-related Web sites.

Developing grant proposals to obtain funding for health education programs and related work.

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How To Become An Email Marketing Expert

One of the best things that you can ever do for your online business is becoming an email marketing expert. By learning how to master email marketing, you give yourself an advantage that others only wish that they could have. As an email marketing expert, you give yourself the chance to achieve predictable results. You’ll be able to rely on your numbers and estimate how much money you’re going to make each month.Some people tend to believe that email marketing is on the decline but I TOTALLY disagree. I believe this because I practice email marketing everyday, and believe that I am an email marketing expert myself. The first thing on my marketing task list everyday is to implement an email marketing strategy that will boost my conversions, boost my click through rates, and boost my leads to sales ratio. This is how I’m able to scale in my business each month.So what kinds of things should you be doing and know how to do to propel your email marketing results right away? I want to give you a few tips on what you should be doing so that your overall online marketing efforts are balanced by the results that your email strategy is doing. Because once you master the email side of things, everything else in your business becomes a lot easier. Here’s one thing you can start doing to become an email marketing expert in a short period of time:1) Track your link clicksIn most email autoresponder programs (such as Aweber, GetResponse, Constant Contact, Mail Chimp, etc), you will have the opportunity to view how many people on your list clicked on the link(s) in your emails. All you have to do is simply make the decision to turn this option on or off. It’s that simple. And you want to do this because it makes a huge difference in email sequencing.You don’t want to send out emails blindly without knowing what kinds of results you’re getting. Let’s say for instance that you’re getting 100 leads per day onto your mailing list, and it takes you an average of 10 emails to get a sale – when they’re spaced out 3 days apart. Here’s what you want to recognize, because it could alter the amount of profits that you make exponentially.Regardless of how far apart you’re spacing each email out, if in the 5th email you send you realize from the numbers that 4% of your 100 new leads are unsubscribing in that email, but in all of the rest of the emails you’re getting click through rates such as 30% and you’re getting sales… this should be a clear indication that the email needs to be revised – or totally removed altogether.By changing or removing that 1 single email, you could save yourself 4 leads – that could continue to stay on your list and even purchase from you in the future. And depending on your product price, and your cost per lead, this could be the difference between a lot of revenue for you – or mediocre to NO revenue for you at all. So as an email marketing expert, this is one of the things that you need to spot and take notice of so that you can make as much money as possible. Here’s another way to become an email expert in no time at all:2) Only mail to good and qualified leadsSome people believe that all leads are good. You will find that some people generate leads in any way that they can so that they can feel good about themselves, and post pictures of their large lists in forums and Facebook groups. This is not a good idea. Only generate and put people on your email list who are interested in what you have to offer – or who have purchased something that is really close to what you have to offer.I know some people who love the idea of solo ads. Solo ad marketing is when someone has an email list, and they allow people to mail to their list for a fixed price. Then once the mailing is over, they allow somebody else to mail to their deadbeat list in all in attempts to con them on the idea that their list is golden and supreme. This is not at all true. You should never attempt solo ad marketing.As an email marketing expert, the best kinds of leads to mail to are leads that you generate yourself. You typically do this via some form of display or pay per click (PPC) advertising, joint venture, viral marketing, or referral marketing campaign that you implement. But with solo ad marketing, how do you know how the leads where generated? Are you going by what the list owner has told you?You don’t know this person. They could have bought a 100,000 email lead database from some bulk lead company for $10, and are charging you $80 for every 100 leads that they send your message to. Not only do they scam you and you get no results in the form of income, but you could also get your website blacklisted. An email marketing expert would know this and would stay away from this form of marketing – because they know it’s a waste of time and money.To truly succeed online email marketing is essential, so becoming an expert is a necessity. Never rely on list brokers or buy email lists from someone. Generate leads from people who have sought YOU out, and know your conversion rates. When you have leads coming in from paid advertising and free marketing, you’ll lower your cost to get each lead, and you’ll be in control of what happens in your business.Which would you rather have? An unpredictable email campaign or a predictable one? This simple factor alone will save you 5-10 years of heartache and waste of time. This is something that you truly need to consider. If you want the most success in your business as possible, become an email marketing expert starting today.

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The Importance of Having a Health Coach! 3 Things to Avoid, 3 Things to Do

Nowadays, people always think of money. They spend long, tedious hours working for and earning money. They often forget about eating or releasing stress through eating. Stressful lifestyles can have a hazardous and irrevocable effects to your health. Fatal diseases like cancer can hit you if you don’t act on your health now.Health coaches are more than your typical physician, nutritionist and psychologist. They do not individually look at your physical, emotional or mental health. Health coaches look at all aspects to ensure you achieve optimal health. They will help make your body and brain to feel better.Without the help of a health adviser, people tend to worsen their health condition by doing things by themselves. The following is a list of three things to avoid preventing worsening of health conditions:1. Guessing about your Health2. Trying all diet plans3. Self-medicationGuessing what among the diet plans is effective for you by trying all of them may cause irrevocable effects to your health. You may take higher dosage of some vitamins and minerals than the level of dosage that your body needs. You can also get an ulcer with some diet plans that include fasting and drastic changes in food intake. Diet plans should be personalized and specific. It should meet the needs of the body. Moreover, it should consider the metabolic type of your body. Self-medication is not only infamous for causing different health troubles but also for causing the death of some people. We should be reminded that the food, vitamins and minerals and even food supplement we take can turn into poison when the dosage is not right.To have a better health status, however; you have three things to do:1. Ask for the help of a health coach2. Know your metabolic type3. Aim for Optimal HealthThese things are actually connected. Health coaches can help you know your metabolic type and formulate with you a personalized diet. The metabolic type of person is studied to be key to a healthier life. When you know your metabolic type, you’ll also know how much and what food you should eat. Thus, you can formulate your diet, but you can’t do it alone. Formulating your personalized knowledge needs the expertise of a health coach. With a health coach, you are sure to have a healthy body and more. You can call it optimal health, the health that covers not only the body but also your wellness.

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